Website redesign for PMI Silesia Branch

This project was delivered pro bono for a non-profit organization. Due to limited time and the lack of budget for user research, design decisions were based on an analysis of the existing website, Nielsen’s usability heuristics and UX best practices.

CLIENT

PMI Silesia

PROBLEM

The PMI Silesia website did not effectively support users in quickly understanding the organization’s mission or finding key information such as events, membership, volunteering opportunities and educational initiatives. An unclear information architecture and the lack of well-defined user journeys made it difficult for both existing and potential members to engage with the organization

SOLUTION

The solution was a redesign of the PMI Silesia website focused on simplifying the information architecture, improving content readability
and creating clear user journeys

MY ROLE

designed a clearer and more intuitive navigation structure

improved information hierarchy and content clarity

highlighted key section hierarchy and CTAs

applied responsive design principles and UX best practices

competitor analysis & benchmarking

basic design system

low-fidelity wireframes

high-fidelity wireframes

copywriting

TEAM

Project Manager, Developer, Graphic Designer, UX/UI Designers

Inspiration and competition analysis

Content organization

IPMA

nowykolektyw

kit

thedesignconference

closerstillmedia

okta

clay.global

Agenda layout

aibaconference

london.vetshow

aeoforums

dsei

worldusabilityday

designcalendar.io

meetup

eBilet

4dd

hackyeah

uxbielskobiala

congress.pmi

Customer suggestions

peststopboys

whitepeakdigital

bcmarin

telescope

therobot

eliotbesson

elef.studio

nicolasbussiere

therobot

ing

Conclusions after inspiration and competition analysis

Clear Content Structure - websites of organizations and communities often organize information into distinct thematic sections. This approach enhances readability and allows users to quickly find key information such as events, membership details, or volunteering

Agenda as a Key Element of Event - conference websites frequently highlight the agenda as a central feature of the user experience. Providing clear timelines, speaker details, and session descriptions helps users understand the value of attending at a glance

Simple Visual Hierarchy and Scannability - Modern websites prioritize clear typography, concise content sections, and layouts that are easy to scan. This reduces cognitive load and improves overall usability

Planning structure

Content models

Based on an interview with the client and a website audit, we prepared content models.

Thanks to them, we were able to plan consistent and intuitive user experiences, combining content strategy with effective information management.

We then transformed the content models into an intuitive information architecture.

Information architecture

Design system

To create the high-fidelity mockups, we defined the foundations of the design system, including colors, typography, and core components. We used the PMI Brandbook and adhered to WCAG (AA) accessibility guidelines. Below, I present the component variants required to build the interface.

High-fidelity wireframes

After creating low-fidelity wireframes for the main flows, focused on structure and real content, we progressed to high-fidelity wireframes. During this stage, we established the visual identity, including typography and a color system aligned with the brand guidelines while following UI best practices

Decisions

Event Agenda as a Key Element

The goal of the redesign was to improve readability, accessibility, and ensure the agenda works well across different devices

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  1. Using cards and time blocks

eliminates the "wall of text" effect

makes it easier to compare sessions quickly

naturally guides the user's eye down the page

  1. Information hierarchy

Time - the most prominent element

Session type (lecture / workshop / break)

Title and speaker

Additional details - available without cluttering the layout

  1. Information hierarchy

Color coding with contrasting blocks lets users quickly scan the entire day and understand its structure without reading every description line by line.

  1. Consistency across desktop and mobile

Desktop

the wider layout allows users to see the entire day at a glance

clear spacing improves readability and browsing comfort

Mobile

the agenda stacks vertically

elements are easy to tap with a thumb

no horizontal scrolling or unnecessary interactions

This ensures a consistent experience across devices, which is crucial for events that are often checked on the go

This ensures a consistent experience across devices, which is crucial for events that are often checked on the go

Let's get in touch

Thanks for visiting my portfolio

© Anita Smejda・2025

Let's get in touch

Thanks for visiting my portfolio

© Anita Smejda・2025

Let's get in touch

Thanks for visiting my portfolio

© Anita Smejda・2025